Free UTM Link Generator – Build Trackable Campaign URLs in Seconds

Aivexel's UTM Link Generator helps you create properly formatted UTM-tagged URLs for use in Google Analytics, Facebook Ads, emails, and more. Instantly add utm_source, utm_medium, utm_campaign, and optional tags like utm_term and utm_content.

Why Use UTM Parameters?

• Track traffic sources accurately in Google Analytics
• Measure the performance of ads, email blasts, and referral links
• Segment and compare campaign results with ease
• Understand which channels drive the most conversions

How to Use This Tool

1. Paste your base URL (example: https://yourwebsite.com/landing-page)
2. Enter UTM fields like:
   • utm_source – e.g., newsletter, facebook, google
   • utm_medium – e.g., email, cpc, social
   • utm_campaign – e.g., spring_sale, launch2025
   • utm_term (optional) – keyword for paid search
   • utm_content (optional) – distinguish links in the same ad or email
3. Click “Generate UTM Link”
4. Copy the final URL and use it in your campaigns

Example Output

https://yourwebsite.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

FAQs

What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to a URL to track the performance of campaigns and sources in analytics platforms like Google Analytics.

Is this tool free?
Yes — it's completely free and works in your browser. No data is stored or sent to a server.

What if I already have query parameters in my URL?
The tool will detect existing parameters and add UTM tags properly with & formatting.

Can I shorten the generated link?
Not directly within this tool, but you can paste it into a URL shortener like Bitly or TinyURL after generating.

Do I need a Google Analytics account?
Yes, to view UTM-tagged traffic in your reports — but the UTM tags work on any analytics platform that supports URL tracking.

Disclaimer

This tool is for marketing and analytics use. Aivexel does not track or store the URLs you generate. Please ensure that your campaigns comply with relevant privacy and tracking regulations.